Search Engine Optimization Is Better

Search Engine Optimization (SEO) is simply the process of making a website show up in Search Engine’s (SE’s) such as; Google, Yahoo and Bing for certain targeted keyword(s).

For example; If you own a web design Toronto company, that is extremely competitive, you obviously want to be page one on SE’s for your targeted keywords because most individuals do not go to page two and would more than likely click on your site if you are on page one. On a different note the difference in revenue from the three top spots on Google are huge for keywords that have a high conversion rate.

If you have a website that ranks for words that have high conversion rates and an individual or company searches those words and goes to your site, they will more than likely become a paying customer.

What keywords have higher conversion?

Not doing an in depth keyword analysis, triple keyword phrases and double keyword phrases often have a higher conversion rate than single word keyword phrases. This is because single words are usually extremely vague and the more words you have for keywords means the more accurate the search is. People that are looking to buy will use more precise search terms.

Search Engine Optimization vs. Search Engine Marketing

Search Engine Marketing (SEM) is basically a broad term that covers unpaid search and paid search results. Paid search results can be found on every search engine. If you choose Google then the paid results will be at the top of Search Engine Results Pages (SERP’s).

Many companies will pay a great amount of money to get their website(s) to show up in the top 3 spots of SE’s. SEO campaigns can range anywhere from a few hundred dollars a month to tens of thousands of dollars a month.

SEM campaigns focus more towards Pay Per Click (PPC) which is actually even more expensive than SEO campaigns. SEO as to SEM has a higher Return On Investment (ROI) for advertisers, but takes a lot longer to achieve and see the results.

How To Make Money With SEO?

First things first, you basically need to know how to market a site and that can be easily taught to any individual. You want to get rankings on very popular, highly competitive keywords that will expose new visitor’s to your site. Be sure to get rankings for your branded search terms that will bring traffic to your website using search engines as a navigational device.

So, all in all if you want effective rankings for your website, the best and most effective way to do so is Search Engine Optimization.